Table of contents

Foreword: Alan Cooper

1 – Trouble in Paradise

Instrumentalism, determinism, and mediation · Morals or ethics? · The myth of neutrality · Barriers to ethics.

2 – Do No Harm?

Unintended consequences · Externalities · Algorithmic bias · Source of bias · Moral distribution · Moral relativism · The technocracy trap · Defining fairness · Mitigating bias · Moral imagination · Futuring · Design as provocation · Utopias and dystopias · User dissent and crisis · Redefining the stakeholder · A Hippocratic Oath? · Ethical infrastructure and diversity.

3 – Persuasive Mechanisms

Dark patterns · Attention and addiction · Ethical experimentation · Persuasion and power · Political persuasion · Automated persuasion · Evidence collapse · Justifying persuasion: folk theories · Persuasive theories · The role of intent · Introducing deontology · Deontology applied · The veil of ignorance · Better persuasion · Regulation and opt-out.

4 – The Data Deluge

Raw data is an oxymoron · Resigned to insecurity · The value exchange in practice · Redefining public and private · Deidentification and reidentification · Seamlessness and trust · Data regulation · Introducing utilitarianism · Scientific morality · Utilitarianism or deontology? · A fairer data exchange · Self-ownership and pocket AI · Portability and differential privacy · The nuclear no-data option · Privacy as strategy · Empowering the public.

5 – Seeing Through New Eyes

Computer vision · Listening machines · Talking with machines · The datafied body · The hypermap · Neo-physiognomy · 'If I don't, someone else will' · The deadly seams · Is ‘better’ good enough? · The trolley problem is a red herring · Coexistence and companion species · Umwelt · The social contract · Explainable algorithms · Counterfactuals · Virtue ethics · Value-sensitive design

6 – You Have Twenty Seconds To Comply

Moderation and free speech · What’s yours is ours · Security or liberty? · The ethics of encryption · Repurposeable surveillance · The party line · Post-privacy · Autonomous war · Moral disobedience · The price of disobedience.

7 – Software Is Heating The World

Minimum viable icecaps · The digital drain · Gestell · Conservation for technologists · Anticipating scarcity · Radical reorientation · Akrasia and ethical imperfection.

8 – No Cash, No Jobs, No Hope?

Is it different this time? · The future of work · Countering inequality · Ethics or politics? · The ethics of capitalism · Searching for meaning · Complex consciousness · Personhood · The dangers of anthropomorphism · How should we treat machines? · How should machines treat us? · Superintelligence and doomsdays.

9 – A New Tech Philosophy

Beware the business case · Facilitation, not judgment · Other ethical dead ends · Ethics in leadership · Time for specialists? · Being the change.

Appendix

Notes